10 Minutes with: Rosie Davies, Founder and Agency Director of The London Fashion Agency

We were thrilled to be given the opportunity to talk all things business with the award winning Rosie Davies, founding force behind The London Fashion Agency.

As the owner of a busy, rapidly expanding business, tell us how you start your working day – what are your morning rituals and what time does the alarm go off?

My alarm goes off at 6am, and then I snooze it for 30 minutes before I get up. I leave the house at about 6.45am and drive to the office via the park to walk our dog Milo. I usually have a few hours in the office to respond to emails and plan for the day ahead before the team come in at 9.30am. We start with a morning meeting (and numerous cups of tea!) to address what needs to be done in the day ahead.

What would you say you enjoy most about working in PR?

You never get over the excitement of seeing coverage in magazines for our independent brands. I love the difference it can make to their business, sales and awareness.

Rosie-Head-Shot 2

”It’s better to try things and fail rather than never try”

Your top tips for someone looking to get into the PR or Fashion industry?

Attention to detail is key – connecting with people on social media and knowing everything you need to now about them to grab their attention is really important in PR.

We can all find it hard to switch off from work sometimes, what would be your top tips for leaving work at your desk?

Do something that requires 100% of your attention but isn’t business related. I do gymnastics weekly. It completely takes my mind off work.

 Who is your most inspirational role model?

Without doubt Michelle Obama – She’s intelligent, grounded and a people person by nature.

Our favourite question – if you were only allowed to use one social media platform, which one would you pick?

Instagram, hands down. It allows you to very quickly give your potential customer a visual overview of what you are about.

 What career advice would you give your 20 year old self?

It’s better to try things and fail rather than never try. Fail fast, learn from your mistakes and move on.

 Finally, if you weren’t busy running your business, what would be your dream job?

A dog walker. I love dogs. When I was 14 my first ever job was walking the neighbours’ various pooches for £2 an hour – these days I’d probably have to earn a little bit more than that, but dog-filled days would be a dream come true.

Discover The London Fashion Agency:

thelondonfashionagency.com  ●  twitter.com/LdnFashionAgcy  ●  instagram.com/ldnfashionagcy